2024 Trending Products for Etsy Sellers and Craft Fair Vendors

Looking to make more money on Etsy or at a craft fair this holiday season? Check out these 2024 trending products for Etsy and handmade sellers!

If it’s one thing I love, it’s a good trend. I know that if I can take a current trend and make it work within my own shop Chapter & Craft, then I probably have a good chance of the product being a hit.

The key here is to not RELY on the trends. Your business should have its foundational products that have historically sold well. Don’t overhaul your entire shop based on trends. But if you sprinkle in some of the current trends, making them work with your product lineup, there’s a good chance you’ll see some success with trendy products.

So in today’s post, I’m going to share with you some themes and product ideas that I have seen trending in crafts over the last few months that I think will stay strong into the 2024 holidays. Many of these are from spending A LOT of time on Etsy, others are from my trip to Las Vegas in September to Printing United, and others are from things I’m currently seeing in retail stores.

Are you seeing other trends? Let everyone know down in the comments!

Table of Contents

Ghosts: Ghosts have been trending all year, despite Halloween only being once a year. And I have already seen Christmas ghosts all over Etsy, on shirts, tumblers, bookmarks, and more.

Mushrooms: Mushrooms have been everywhere this year and they are still going to be big this Christmas! Think ornaments, pillows, bookmarks, and more. Heck, there are even mushroom ghosts!

Cats: Cats have been bigger than dogs this year and they are everywhere. Ghost cats? Of course. But also candles, shirts, home decor, and more.

Witchy / celestial / magic / fantasy / astrology: This is sort of a broad category of things that all feel a bit magical and often dark. This has been trending for a while, but with the rise of the romantasy (romance + fantasy) genre in books and other media, it’s still holding strong and can be found just about everywhere right now.

Hyper local: Anything that’s hyper local to your area has the potential to do well. Combine it with your niche and people will be so excited to have something that really feels like home. For example, I have a Chapter & Craft sticker that says “I [heart] books and Bellingham.” This is perfect for my neighbors who love our city and also love to read. Think your neighborhood name, your town name, popular street names, your zip code, and sites or touristy things that only exist locally.

Retro aesthetic: Right now, everything from the 80s and 90s is trending, especially for young people. It’s like my childhood is back again. Reading Rainbow, Sesame Street, Saved by the Bell, Power Rangers, boom boxes and Nintendo Game Boys. Also think scrunchies and hair claw clips and other easy fashion items. This 90s nostalgia bookmark is the perfect encapsulation of what I mean by this retro aesthetic.

Friendship gifts: There’s been a big increase in women shopping for their besties in the last few years and a lot of the products people are buying invoke that nostalgia of friendship from the 80s and 90s. Things like friendship bracelets, friendship stickers or necklaces with two pieces of a heart, artwork if you are long-distance friends, funny candles, and more.

Neutrals: At Printing United, there were so many apparel companies and pretty much all of them were showing neutral clothing. This can be combined with some of the crafts below, particularly embroidered sweatshirts.

Boxy silhouettes: Another one for apparel is the boxy silhouette. Shirts are being made with heavier fabrics that don’t cling quite as much as the styles from years before. BELLA+CANVAS has a heavyweight line that is really popular right now. Going with these boxier silhouettes will appeal to a younger crowd.

Kitschmas: Kitschmas is a portmanteau of Kitsch and Christmas and it basically the intersection of the holidays with all sorts of cute but most likely tacky decor. There’s a lot of nostalgia wrapped up in this one, so think ceramic light up ceramic Christmas trees, retro Christmas illustrations, ideas Rankin/Bass (like the Rudolph movie), vintage ornaments, and more.

Pinkmas: This is basically Christmas, but make it pink! There’s definitely some crossover between Kitschmas and Pinkmas, as well as the hyper girlie aesthetic that’s trending. A fake pink tree, pink garlands and ornaments, pink stockings, etc. are all part of Pinkmas!

Hyper girlie: Like I mentioned above, there’s a lot of very “girlie” trends right now. Velvet bows for your hair or on a Christmas tree, anything made with glitter or sparkles, hair charms, cherries and strawberries, flowers, disco balls and rhinestones, and of course PINK! It’s probably not very demure or very mindful, but we like it anyway.

Kidulting: Finally, we have another funny name for a trend! Kidulting is basically things that take adults back to when they were kids. In this space, we’re looking at fun craft kits, whether it’s tie dye, flower pressing, puff paint, embroidery (see below), or collecting stickers in a sticker book. There are so many ways that you can put together a kit for your customers so they can experience the joy of being a kid again.

Inexpensive gift ideas: To start, let’s just say right off the bat that the economy is rough right now and people are probably going to be spending less money on Christmas gifts than they have in the past. Adding inexpensive gift ideas to your shop is one way to get those shoppers buying from you for things like stocking stuffers and gifts for coworkers, friends, and extended family members. Having a wider range of prices for your products invites more people to be able to shop with you, so make sure you have some items at a lower price point in your booth or Etsy shop.

Stickers: Stickers are still so hot and are great inexpensive gift ideas! They are such an easy buy for someone at a craft fair and can sell really well with free shipping on Etsy (did you know you can send envelopes for the price of a stamp WITH tracking on Etsy?). I highly recommend having something like stickers that are an easy buy for people who don’t have a big budget or who are looking for stocking stuffers.

Charms: Charms, in all their forms, are becoming more and more popular (and make good inexpensive gifts!). Custom charm bracelets and necklaces are a lot of fun. And then people are now making charms for all of your accessories as well, including charms to add to a Stanley water bottle, and charms that fit the standard plug at the bottom of a phone or kindle. These feel like miniature keychains to me. Many of us don’t carry keys around anymore because we have remote start vehicles, so charms are another way to show your personality instead.

Money Holder Ornaments: If you want an easy gift to give, cash is almost always appreciated by just about anyone! But you can make it special with a money holder ornament. Almost all of the designs for money holder ornaments are done using a laser, so if you have a laser, this might be an easy trend to jump on. And it’s another inexpensive gift idea as well!

Patches: Patches fall into two categories for me. There are patches that you can cra ft yourself using sublimation, and there are patches that you might design and order from a manufacturer, particularly chenille patches. Both are trendy, but if you can get a good rate for buying chenille patches with your designs (they can be pricey, so shop around!), they have the possibility to do really well. They are basically stickers for your clothes and bags!

Embroidery #1—Embroidered sweatshirts: I have three trends in embroidery for you. First up is embroidered sweatshirts. If you have a machine capable of embroidery, this is definitely one you’ll probably want to jump on! Even if the embroidery is simple, you can make simple word designs like this “happy days ahead” sweatshirt. But if you have a bigger embroidery machine, USE IT! This trend is so hot right now.

Embroidery #2—Hoops: Right behind embroidered sweatshirts are finished embroidery hoops. The key here is to make them fit your niche. So if I was doing them for Chapter & Craft, I would make book-themed embroidery hoops. I can’t embroider, so this one isn’t for me, but think about it for your own business if it’s in your wheelhouse! Combine this with other trends like ghosts, kitch, astrology, and more if it fits your niche.

Embroidery #3—Kits: Finally, you could think about selling embroidery hoop kits for people to make at home as gifts or for themselves. Put together a hoop, cloth, the right thread, and a pattern you designed and it’s a great idea to sell!

Clay Jewelry: Clay jewelry has been one of the biggest trending crafts over the last few years and it seems to just keep getting bigger. It’s hard to jump on this one if you don’t have any background in making clay projects, but if you do, you may want to think about it, and you can always start with something simple.

Servingware: Servingware is still hanging on as a trend, especially for family gifts. Does your mom need a cutting board with your grandmother’s cookie recipe on it? Yes! Do your kids need a custom Cookies for Santa tray? Absolutely. I think the biggest key here is allowing for customization. This may be a little harder to do at a craft fair, but it’s easy on Etsy. Market this as making memories that will last a lifetime.

Molded candles: Candles have been big for a long time, but I’ve seen a lot of molded candles out there lately. This can be an entirely molded candle, or it can be a “dessert” candle which is a poured candle in a jar with other wax elements on top, like this gingerbread candle.

UV DTF: UV DTF transfers have been trending in a big way this year, allowing you to put full color designs on hard blanks like glass tumblers, keychains, phone cases, acrylic bookmarks, and more. The printer itself is expensive and requires a lot of maintenance, but you can easily order transfers from a variety of shops online, like Ninja Transfers.